Design Strategist + Creative Director for Global Brands
With 20+ years across Kenvue, Unilever, and top design agencies, I translate complex brand challenges into clear design frameworks and creative direction, bringing cohesion, consistency, and emotional clarity across packaging, digital, print, and retail.
case studies
I led the visual strategy and creative direction for Dove’s micellar-water launch, evolving the pack and building a cohesive 360° expression across packaging, print, digital, and TVC
I designed and led bold and masculine key visual system that clearly communicates oil-control performance across all channels.
Aligned brand strategy and repositioned a menopause supplement line with a clear architecture and Amazon-first hierarchy, uniting 5+ SKUs into one cohesive family
I developed a unified design system and executional guidelines for Global Zarbee’s to ensure consistency across all touchpoints. The system reflects the brand’s tone of voice and provides standards for retail and digital rollout
I evolved Zarbee’s key visuals through testing, creating a lighter, more optimistic system that went on to guide extensions across digital, e-commerce, display, and print
I led Zarbee’s hero-shots initiative, creating a consistent visual system across still and motion to elevate natural cues, improve clarity, and drive stronger digital-first performance